This Privacy Policy describes how Blueward ("we," "us," or "our") collects, uses, and shares information when you use our website at blueward.lol. Our Terms of Service govern your use of Blueward. Accepting those Terms does not by itself constitute consent to advertising cookies or personalized advertising.
1. Personal Data
We collect certain user data associated with your League of Legends and Riot account (such as usernames or statistics), some of which may be non-public. We also collect account and guest session information, such as display names, to provide our services.
2. Automatically Collected Information and Cookies
We use analytics and performance information, such as page views, browser type, and device details, to understand usage and improve our services. We and our service providers use cookies and similar storage technologies for functions such as authentication, guest sessions, and remembering preferences. When advertising is enabled, advertising providers may also collect information as described below. Device identifiers and usage information may constitute personal information under applicable law.
3. Personal Data Sharing
We use service providers to operate Blueward, including Clerk for authentication and Vercel for analytics and performance monitoring. These providers process information to provide their services. When advertising is enabled, Google and participating advertising partners may also collect or receive information from your browser to serve, personalize, and measure ads, subject to applicable consent requirements and your choices.
4. Advertising and Your Choices
Blueward may display advertisements through Google AdSense. When these ads are enabled, third-party vendors, including Google, may place and read cookies or use web beacons, IP addresses, and other identifiers to collect information about your device, the pages you visit, and your interactions with ads. This information helps deliver and measure advertising and prevent fraud.
When personalized advertising is enabled and any required consent has been obtained, Google and its partners may use advertising cookies to serve ads based on your prior visits to Blueward and other websites. Other participating advertising vendors and networks may also use cookies for these purposes. Non-personalized ads may still use cookies for purposes such as limiting repeated ads and measuring ad performance.
Learn more about how Google uses information from partner sites. You can manage or opt out of Google's personalized advertising through Google Ads Settings. You can also learn about participating third-party vendors and their personalized advertising opt-outs at the Digital Advertising Alliance's choices page. Opting out of personalized advertising does not necessarily remove advertisements.
Where offered, you can use Blueward's privacy controls to review or change your cookie and advertising consent choices. Consent required for advertising is separate from accepting our Terms or participating in games or tournaments. You can also manage cookies through your browser settings; blocking functional cookies may affect features such as signing in or guest sessions.
5. Children's Data
Blueward is not intended for users under the age of 18. We do not knowingly collect personal information of children. If you have any concerns regarding the data of a child, please contact us.
6. Updates and Contact
Updates to this Privacy Policy will be reflected on this page. For privacy questions or requests concerning your personal data, join our Discord.